< Back to blog

The search is on for a place in the country Posted On 24 August 2020

Figures show increase in enquiries for rural locations as buyers bid to escape hectic urban lifestyle

Once upon a time, the decision to swap a hectic urban lifestyle for a more relaxed pace in a semi-rural outpost was triggered by a desire for fresh air, open spaces … and more value for money. All you needed to fuel that desire were good rail or road links to pursue better-paid careers in the cities.

For a few years it was just a trickle to the outer suburbs with the inner-city population topped up by a steady influx eager to sample the bright lights. But as the transport network improved, so the ripple effect spread.

And now, in this Covid-19 nightmare where broadband connectivity is everything, that ripple has reached a lower gale-force swell.

Even financial institutions, so long entrenched in the city of London, have given their staff the option of permanently working from home rather than return to the office post-lockdown, simply because travel restrictions forced on them by the pandemic have not affected business or productivity.

It ties in nicely with observations from property experts, who have noted that while July was the busiest in the sector for more than 10 years, there were unseasonal highs for enquiries for properties in locations such as Devon and Cornwall. And it appears likely that August, traditionally the month where Britain went on holiday, will continue that rise.

It seems the new mantra is: Have broadband, no need to travel.

Industry figures reveal that requests for information on village homes rose by 126per cent across June and July compared to the same period last year with a 68per cent rise in enquiries for town properties.

Unsurprisingly, that surge started in April – the month after the nation went into lockdown – and shows no sign of slowing.

However, there is always a ‘but’… and in this case it may not bring more house for your pound, unless you really want to spread your wings.

The easiest example to use is London where high-earners might want to swap their apartments in trendy Shoreditch for a more sedate lifestyle in the leafier suburbs.

Although the homes and lifestyle are far more agreeable than an anonymous existence in a high-rise block, average prices have risen there too and it may be you have to travel as far as north Cambridgeshire to find the profit margins anticipated – where cheaper land prices in the late 1990s sparked a self-build boom producing substantial properties for astonishing prices.

And the capital is still less than an hour away by train – probably the same time it takes to queue for the Tube and a further commuter-crammed train ride into the suburbs.

< Back to blog

Connect with us

Recent Posts

Cakes and Autumn, the Perfect Power Couple

Tempt yourself with these delicious Autumnal Cake Recipes   Baking and autumn seem to go hand in hand. Crisp morning walks crunching through freshly fallen leaves ending in sumptuous, sticky cake enjoyed with a well-earned mug of tea: bliss. Try out these two autumn cake recipes to find which one will become your regular.   …

Read more...

There’s no Place like Home

How to make a Rental Property feel like Home   Getting on the property ladder can feel like something which is never going to happen. So, whilst you are busy saving your deposit and exploring your options, renting is great way to go. Whether you’re renting a room, flat or house, you can make it …

Read more...

Reinventing your Skin

How to change-up your skincare routine for Autumn   Autumn is the season of change. In autumn, you skin experiences some changes too and so your skin care routine needs to be adapted to reflect this. The cooler weather encourages outdoor activities which is great for our health but means your skin retains less moisture …

Read more...

What to Read in 2021

Reads you’ll be reaching for again and again   The cooler weather drives us to snuggle up inside and what better companion that a good book? Here are some great ones to inspire you to head for the sofa, mug in hand and settle down…   The Extraordinary Life of Sam Hell by Robert Dugoni …

Read more...